There were two different Bozo cereals: Little O's and Frosted Flakes, both from 1988. Larry Harmon (Weiss), Bozo's licenser, apparently hired Kellogg's to manufacture the cereal, but prohibited any Kellogg logos from being printed on the boxes. They were only branded as "Larry Harmon's Bozo" and type of cereal. Appeared to be strictly a California product. Did not see it here in Midwest. Character pictures on box are similar to the 1959-63 animated cartoons. Butch and Ringmaster are also pictured on back.