Lots of history behind Post (Super) Sugar (Golden) Crisp cereal. Started in 1956. The first Sugar Bear was actually a cub with a child's voice. Bugs Bunny and pals were in TV spots, 1960-62. By later 1964, Sugar Bear grew to adulthood (voiced by Gerald Matthews, to mimic Bing Crosby) as a feature cartoon on "Linus the Lionhearted." The word "Super" was added to the name in 1967, claiming there were more vitamins added. From 1968 to '72, TV spots pitted S.B. against a human thug called Blob. From 1972 to '74, his new nemesis was Sugar Fox, and Super Orange Crisp had a short marketing term. Sugar Bear's friend in cartoons, Granny Good Witch (Ruth Buzzi) appeared on his TV spots from 1964-68. In 1970, Sugar Bear's focus changed to the ecology movement in encounters with Blob and his new girlfriend, Honey Bear. By 1980, wanting to emphasize less on sugary ingredients, the name was changed to Super Golden Crisp. Over 60 years now with Sugar Bear on boxes. MAN!!