I remember these. Break was the brand, the product was SHAKE Cakes, and I was lucky to be in TX, CO and CA in '89 when these were out, and there was nothing like them. (Never saw lemon, though). There are actually two Break commercials on Youtube, one of which features the Shake Cakes, so you can get a glimpse (poor video quality) of them! The company was the one that became Earth Grains, and they discontinued all the cakes, and bought out by Grupo Bimbo, so they would e the ones to write to bring them back.

I could find nothing on "shake cakes" but did find a youtube commercial for a line of breakfast pastry products called Break Cakes from a company called Colonial. None seemed to match the description of the cakes on top though. This is very perplexing!

I have memories of it being a referee on the box or package..? Can anyone back me up on this?

I recall a specific ad for Break Cakes, Colonial’s product with that referee logo, and it was entertaining: an animated referee caught a punted pastry, sampled it with a bite, then threw his arms up and declared, “It’s good!” Cracks me up still! The commercial in this YouTube link (though entertaining) is, regrettably, is *not* that ad: watch?v=n0jnYjp5ad4