Food of the Eighties, Buried Treasure
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Description
Orange Sherbet ice cream treat on a plastic stick. On the top part of the stick (which held the ice cream) was usually an amimal or circus character. It came in a blue wrapper and it appeared like an upside down cone. (The skinny part was on the bottom).
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User Stories and Comments

The following are comments left about Buried Treasure from site visitors such as yourself. They are not spell checked or reviewed for accuracy.

sherry - July 19, 2007 - Report this comment
I lived in Nova Scotia growing up and enjoyed buried treasures regularly in the summer. Now that I live in Alberta, no one here seems to know what a buried treasure is. Was it only available in parts of Canada and not in others?
Lori - July 25, 2007 - Report this comment
We were just talking about this ( Buried Treasure) the other night!! So I thought I'd google it. Would love to know if I could still find it somewhere?? Some of my favorite memories as a kid were tagged to Buried Treasure! PS Sherry...I'm in Nova Scotia, so perhaps it was.
SteveO - August 01, 2007 - Report this comment
Funny this just popped into my head tonite. it's 95degrees out. I used to buy these at the school cafeteria in Toronto back in the late 60's Do they still make them? They were the best ever!!
KyreeV - September 02, 2007 - Report this comment
Buried Treatures were also in Ontario. I gtrew up with them and still have three of the characters on the sticks. I wish they till sold them. They were like creamsicles with orange sherbert and vanilla ice cream. Last time I saw them was in 1992 in a convenience store in Toronto.
Linda - September 17, 2007 - Report this comment
I think of the buried treasure ice cream once-in-awhile because it was my favorite. We got them in Washington state and it seems that they were also some kind of red with the vanilla. I still have one of the plastic treasure sticks.
Kstyle - October 05, 2007 - Report this comment
I used to live on a cul-du-sac in Southern California and of course the ice cream man came by every day at the same time. Buried Treasure was my favorite and it did come in a blue wrapper and looked like it was packaged upside down. It was not orange, however, it was a chocolate malt flavor and it was great! But the most interesting part was that the stick inside the ice cream was always a different animal and a different color. The rumor was that if you got a white horse stick, you could trade it in for a free buried treasure the next time. After many attempts, I finaly found the coveted white horse. My friends lined up behind me the next day to see if the legend was true...and sure enough I got a free buried treasure! My sister was very jealous. She never got the white horse. There doesn't seem to be any trace of the fabled ice cream. It's too bad I'd love to get a case for my sister.
Jean - October 22, 2007 - Report this comment
Your stories are making me cry, longing for a buried treasure. I grew up and still live in Newfoundland. I too have fond memories associated with the buried treasure and would love to see it back in the ice cream freezer at my local convenience store!
tlr - November 12, 2007 - Report this comment
I attended Reds games at Crosley Field in the 60's. That is the only place I ever got the orange sherbet kind of ice cream on the plastic stick. Once the Reds moved to Riverfront I do not recall ever seeing them again. All the ones I got at Crosley had baseball player figures. I saved the few I bought and still have them all...I left them on the stick. I just picked up some more at a collectibles show. One was in a plastic cup with no stick...Does anyone recollect getting them this way or did someone just jam the plstic figure in there?
Gary - November 12, 2007 - Report this comment
Well, folks I am 51 and loved Buried Treasure with a passion when I was a lad in the 60s in Pouch Cove, NL. I have some great news! You can purchase Buried Treasure at Dominion or Loblaws supermarkets. It is made by Chapman's and is sold as Mandrin Orange Forzen Yogurt.I swear to God that it is identical to Buried Treasure. I was somewhat skeptical when I was informed about the Chapman's product by my childhood friend. Upon first tasting it took me back to a hot summer day in about 1965. It seems that more and more people are clueing in as the 'Buried Treasue" frozen yogurt is sold out whenever I go o buy it. I was lucky tonight and got the last tub. :)
Kat - December 28, 2007 - Report this comment
You know I almost forgot about these until now. I loved them as a kid growing up in the 80s..so much of my summer childhood memories are flooding back. I wish I could have one again.
str8 outta NL - January 08, 2008 - Report this comment
i you can get this ice cream somewhere someone has to tell me????
Sher - January 18, 2008 - Report this comment
If you can get Orange Cream Supreme Ice cream it tastes just like it! It's my favorite. It's hard to find though.
Darlene - January 19, 2008 - Report this comment
I live in North Carolina, We had those when I was a child, I am 53 now. We would get so excited to see what the treasure was. We saved them and played with them like regular toys.Would love to find them again...
chris - January 28, 2008 - Report this comment
I live in ontario and was talking to people about it the other day, know one remembered them, but i sure did. We have a bucket full of the plastic figures which i found in my childhood things the other day.It sure brings back lots of memories. Thanks for the above advise on what ice cream now tastes like it , i'll give it a whirl.
Honeychan - January 29, 2008 - Report this comment
Like Kstyle also noted- I remember the chocolate malt Buried Treasure ice cream treats, and loved them. I grew up in Burbank, CA and got these from the ice cream man as well, every day in the summertime. I never heard about the rumor if you got the white horse, tho..That's a new one to me! I wish they were still made.
jenny - February 09, 2008 - Report this comment
I live in Northern Ireland but was born in Toronto, i keep on asking my friends here about buried treasure ice cream but they have no clue as to what i am talking about... the one i used to eat was more a vanilla ice cream but i had a little Pirate or ship etc at the end to the ice cream when u fiished it u found your treasure.. can anyone remember that one.. used to get it in the UK.. mid 70s i think..
scottie - February 20, 2008 - Report this comment
a friend and Iwere talking about this several times at work. There was the buried treasure with the plastic stick and the one in the plastic cone that looked like a badminton bird with a gumball in the bottom. What I am trying to find out is Who made them? Anyone know? My fave on the stick was orange but there were other flavours to.I'm from N.B
David - March 30, 2008 - Report this comment
That was a Cannon Ball... I was talking to some friends at a local bar and this topic came up about ice cream truck novelties.. We got all of them up until the buried treasure. Well 2 weeks later I went to Craigs List and someone gave me the answer I have been racking my brain about.. I knew all the other one's Nutty Buddy, Choco Malt, Choclate/Strawberry Ecliar, Fudgical, Root Bear Popsicle, Italian Ice, Super Bomb, Push ups and Cannon Ball (you can get one today but it's called Screw ball) I can't believe others were thinking the same thing life is strange. Where I grew up in Quincy MA if you got the monkey you got a free ice creame but never saw or got one myself.. I must be getting meloncholly @ 42
Rita - April 01, 2008 - Report this comment
I am 37, and I'm from Tennessee. I loved buried treasures when I was little. Orange was my absolute favorite. I remember that if you weren't careful you could hurt your tongue trying to get the ice cream off the plastic stick. I would love to have one right now!
Karen - April 19, 2008 - Report this comment
I am 52. I grew up in Encino, CA and Tarzana, CA and remember Louie the ice cream man driving his truck down our street. We all heard the music and ran out to greet Louie. Buried Treasures were my favorites along with Sidewalk Sundaes! I purchased three of the buried treasure figures on ebay a few years ago. All were baseball themed. I love the 60's!!!
Julie - May 24, 2008 - Report this comment
The buried treasure popcicle was my favorite when I was a kid...My favorite was the chocolate with vanilla swirled in it..I wish they still made them
Bob - June 01, 2008 - Report this comment
Hi Karen~ Too funny, I remeber Louie too. He not only drove around the neighborhood, he was at Portola after school everyday.
Chalio - June 11, 2008 - Report this comment
I remember buried treasure ice creasm I grew up in a small South Texas town.... San Diego. We got it at the school cafeteria. The flavor was a creamy pineapple sherbert. It was delicious.... out of this world. Just thinking about it takes me back. That was over forty years ago!!
Tess - June 15, 2008 - Report this comment
I live in NY. I loved these when I was growing up! But they were raspberry sherbet and soooo yummy! I wish I could find them now...my granddaughter would love them!
kendok - July 08, 2008 - Report this comment
I lived on the Oregon coast and ate buried treasures every chance I got in the 70's. I even saved my sticks in a bag for years convinced they would be valuable someday. Somewhere along the way I threw them out. Who knew the internet would someday exist and people would love to see those sticks again.... Oh well!
Audrey - July 15, 2008 - Report this comment
I too am from NY and remember the buried treasures being raspberry sherbert. Reading all the stories made me think I was remembering wrong but Tess from NY also remembers raspberry sherbert. That must of been a NY thing.. Miss the treats. My kids would love them. To bad they don't make them anymore.
Heather - August 14, 2008 - Report this comment
Buried Treasure was my absolute favorite!! I live in Nova Scotia and we bought them in the school cafeteria in the late 70s and 80s! We used to collect the sticks and decorate our birthday cakes!!! Does anyone know what company made them???
Steve - August 19, 2008 - Report this comment
I grew up in Northridge, CA and used to buy Buried Treasures from our neightborhood ice cream man. My favorite was defintely chocolate. Our ice cream man used to give us a free on if we got the train caboose treasure. I don't know who made them and haven't seen them in years!
Margeaux - August 22, 2008 - Report this comment
We loved Buried Treasure from our ice cream man Sal growing up in Bethpage, LI, NY too! If the stick turned out to be a tiger on a motorcycle the next ice cream treat was free! Where can we find Buried Treasure now? Anybody know? Or even a tiger on a motorcycle stick from way back when? Cool to know you all loved this too!
Yvonne - September 02, 2008 - Report this comment
I am 35 and grew up in Thunder Bay, On. The buried Treasure was one of my favorites!! I remember NEVER getting the same character twice. I think someone should start this company back up...GEEZ! I could so go for one right now. They didn't melt fast and the ice cream was so dense! I didn't even like creamsicles...but this orange ice cream was so delicious!!!
Hazel B Newfoundland - September 13, 2008 - Report this comment
well I'm from newfoundland and I'm 27 i remember buried treasure, and the ice cream shaped \/ with the bubble gum at the bottom...It was really good...the buried treasure i did get a white horse, the one i remember the most was the pirate oh to see those ice creams again..i can taste it now!!! Ice cream will never be as good as it was as when we were kids.! there isn't that excitement for it any more
TaraFromNl - September 17, 2008 - Report this comment
Omg lol I came across this site and realized wow Im not the only one out there searching for these. Im 20 and I still look in fridges when Im at a new store praying that I'll see one.
4 Hazel - September 17, 2008 - Report this comment
That ice cream with the gum at the bottom,they were called 'Screw Balls' lol My aunt was just talkin about them,she told me to write on and tell you what they were called incase you ever read these again.
SHARON S -GFW NFLD - November 14, 2008 - Report this comment
Well yes I did love those Buried Treasures myself. I grew up in NFLD in the 60's and enjoyed them very well. I still have some of the sticks that we use to get inside the orange and vanilla ice cream. Yes if anyone can find out where to get them at please leave a message .
cheryl - November 27, 2008 - Report this comment
it is so funny that there are a bunch of newfoundlanders commenting on the buried treasures. haha. i am one too and was just wishing i had one, and stumbled on this page. i will thank gary for the orange frozen yogurt advice-that i will try. happy hunting treasure lovers!
col - November 28, 2008 - Report this comment
I loved the buried treasure from the ice cream truck and stores in both Ont and NFld, but I am remembering another ice cream treat. I think called a jet. It had orange sherbet covered in a hard chocolate shell. People here think I'm making this one up. Can any one else remember this treat?
Bruce - December 01, 2008 - Report this comment
I use to buy them at school too (YMCI in North York) in the mid-70s. I gave the "treasures" to a friend who put them in the holes on the inside of her locker. The treasures were baseball players and she had an entire team plus substitutes!
katsherm - December 22, 2008 - Report this comment
My sister and I would get Raspberry/Vanilla Buried Treasures at Plantation Country Club in Louisville, KY in the 60's, but I hadn't found anyone outside of Louisville who'd ever heard of them, until this site. It's good to know I'm not crazy! I wish my mom hadn't thrown out all the sticks we'd saved!
Sarah - January 14, 2009 - Report this comment
I was talking about Buried Treasure last night with my dad and sister. I haven't seen them in forever. I loved them when I was a kid in the 80's/90's. They were so tasty. I wish I could find them now. Snack and a Half's are wonderful too. I can still find them from time to time.
Teri Ann - January 17, 2009 - Report this comment
I grew up in Neptune New Jersey and remember eating Circus Suprise ice cream or orange sherbet that was on a plastic animal stick. No one seems to remember in my family they think i lost it lol i still to this day find some of the old plastic sticks when i plant new trees. wish they would bring them back.
Mike - February 07, 2009 - Report this comment
I saw some of the sticks on eBay today!
dave - February 10, 2009 - Report this comment
i thought it was black raspberry ice cream, doee anyone remember bannana van
Robert - February 12, 2009 - Report this comment
I grew up in El Sereno,Ca and LOVED Buried Treasure Ice Cream...The ice cream man would play the music and all the kids from the block would run outside with whatever change we had and I would always get That Chocolate Treasure !!! Man they were the coolest !!! I never heard of the White Horse stick, but thats sounds fun !!! Wish they had em still around, Im 38 now and next time a see a ice cream man im gonna ask, we have a local driver in Huntington Beach that always comes down the street...ahhh the memories
Mikey - February 24, 2009 - Report this comment
I'm in desperate need of a buried treasure stick for a scavanger hunt....would anyone be willing to part with one? mikey61@ns.sympatico.ca Mikey Halifax , Nova Scotia
Jodi - February 25, 2009 - Report this comment
YES! I remember the Buried Treasures, and the Jets! I'm 47 and I grew up in Ontario. I especially loved the Jets, (all that orange and chocolate) and, yes, nobody seems to know what I'm talking about when I mention them either. They were both great!
Elaine - March 23, 2009 - Report this comment
Can anyone remember the Screwball, it was shaped like a badminton birdie cone, it contained vanilla icecream with a colored bubble gum on the very bottom of the see through cone shaped container. Also you could get them in sundae flavour! They were the best!
Randy - April 19, 2009 - Report this comment
I too like all of you remember Buried Treasure Ice Cream. I grew up in Dundas Ontario, and we had the Yummy Man (Good Humour Man) and everyone seams to have heard of it, but no one remembers the statue on the stick that was inside the ice cream - that was the treasure. And unfortunatly - we can not even give our kids a taste of what we had.
Eric - May 19, 2009 - Report this comment
I think we got Buried Treasures from the Pied Piper ice cream man in northern NJ in the 70s. They were of the orange sherbert variety, with the plastic sticks being animals. As others said, there was one in particular which would get you a free one. I want to say it was the seal balancing the ball on its nose, but I can't be sure.
michele - May 20, 2009 - Report this comment
My friend and I were talking about bburied treasures in our school lunches in the late 60s and early 70s. Our flavor of choice was blackrasberry.Wehave never found a flavor of them that comes close. The orange was not as popular in our area. Syracuse New york.It was our favorite ice cream as kids. do they still make them?
Diane - July 03, 2009 - Report this comment
Had this dessert this weekend and it tastes exactly like Buried Treasure (but no plastic stick) You can find it at Kraft Foods and its called Frosty Orange Cream Layered Dessert - I'm not kidding, its identical. Boy, did it bring back memories.
Slater - August 08, 2009 - Report this comment
What a flood of memories!! I looked up Buried Treasures because I found one washed up on the beach this morning. It's white, and the character is a crusader. I grew up in Connecticut in the '70s and '80s, and the theme I remember most is the circus collection. Everyone was always getting the clown ones. As for flavors, the orange sherbet sounds the most familiar to me.
Tracy - August 09, 2009 - Report this comment
I have spent the whole day thinking about this ice cream treat LOL .. my sister and myself just couldn't put our finger on it, until I found this site... BURIED TREASURE....YES that's it!!!I have lived in Ontario my whole life (32YRS), and my grandma always took us to buy a buried treasure whenever we were with her. Now my sister expecting her 1st baby in 12 day and can't believe she is craving one lol..what have I started!!
Pauline - September 03, 2009 - Report this comment
I'm 51 and from Western New York State and remember how wonderful the taste and fun! I remember raspberry best..but loved the fun sticks.
Stacy - October 16, 2009 - Report this comment
I was also thinking about Buried Treasures today at work. They were so good. I had ice cream the other day exactly like it. Chapmans makes it called Mandrin Orange Frozen Yogurt. I am also from Newfoundland, 24 years old and still remember them today. Wish I could find the original just to have it one more time....
Rick of Gardena CA - January 27, 2010 - Report this comment
I remmeber these and would pay top dollar for another. My family would buy them from the ice cream man by the boxes. We never had the orange flavored ones though, we had the chocolate malt flavor only. I remember the hot summer days and having it melt all over my hand. Wish someone would bring this back.
Sue in NC - February 07, 2010 - Report this comment
I grew up in Memphis, TN and buried treasures are a very fond childhood memory. They were my favorite and anything raspberry flavored I tell my kids "Tastes like a buried treasure".
Gérard - March 14, 2010 - Report this comment
I grew up in Cheticamp Nova Scotia on the cabot trail. The last few months I have been trying to remember the name of this special treat I use to have on special days back when ice cream treats were rares and far between. Today the name Buried Treasure popped out of my mouth as if by magic.Yes you can go home again,if but for a moment.
Patsy - June 08, 2010 - Report this comment
Can't believe there are so many others talking about Buried Treasures. I grew up in Newfoundland and just loved eating the ice cream. Am wondering if they are available today -would love to get some. In fact, I've prepared a church women's program called treasures and would love to have some of them to give out for a treat. I live in Bowmanville,Ontario - if anyone knows where I can get them, PLEASE let me know asap. thx
amanda - September 26, 2010 - Report this comment
I cannot believe how many people remember Buried Treasure ice cream. I also grew up in Newfoundland, and loved those as a kid. I guess us Newfies really love our ice cream. I also loved the Jets, Screw Balls, and Push Pops. I can only remember the orange and vanilla flavour.
Cheryl - November 07, 2010 - Report this comment
These were the best, I grew up in Etobicoke, Ont. I remember getting them at the Variety store all the time for about 15 cents in the 60's. I wish they would make a comeback!! I also only remember the Orange/Vanilla flavour.
Clubber Fang - December 07, 2010 - Report this comment
The ones we used to get were raspberry sherbet. The ice cream guy said if we uncovered a white elephant on the stick we could send it in to the company and get a coupon for a free one. Never did though.
Cheryl McNulty - December 17, 2010 - Report this comment
I wrote a story that I am submitting as a children's book "Jolly Joe The Ice Cream Man" and here I mention the Buried Treasure. So good to see I am not the only one that has fond memories of this treat. Check it out on my blog at cherylmcnulty.wordpress.com
btics - December 17, 2010 - Report this comment
Take a sentimental journey down memory lane with pictures of Buried Treasure Ice Cream Sticks and historical information of their origin. We invite you to visit our blog at: buriedtreasureicecreamsticks-BTICS.blogspot.com
vamp - December 17, 2010 - Report this comment
I have to say buried treasures were my fav icve cream and i am still in nova scotia, they were the best ice cream evder..the closet thing i tasted like them was orange cream sumpreme ice cream .. I WISH YOU STILL BUY THEM
Kat - February 22, 2011 - Report this comment
I LOVED these as a kid in the early 90s, in Nova Scotia.
kenjn60 - March 05, 2011 - Report this comment
Glad to know so many others remember these! The only flavor I ever remember having was raspberry.
Olivia - March 09, 2011 - Report this comment
I loved buried treasure as a kid...I would sure love to enjoy it as an adult...I wonder why they don't see them anymore = ( I was just telling my 15 yr old son about them.
megan - March 10, 2011 - Report this comment
I am from Newfoundland as well! Grew up in the 80's living off of the buried treasure ice cream! I am going to try the Chapmans Mandarin serbet… Also in regards to the comments about Jet ice cream, you can still get them at few convenience stores around the city! They are delish
Lorraine - March 18, 2011 - Report this comment
Remembering Buried Treasures, Jets from Toronto and my favourite was Rainbow Ice Cream in Winnipeg (purple, yellow, pink and green). All delicious.
Peggy - March 25, 2011 - Report this comment
From Syracuse NY and remember the raspberry flavored Buried Treasures. Really came to mind when I was eating a Weight Watchers Berries'N Cream yogurt. Tastes just like the ice cream.
Rob - May 21, 2011 - Report this comment
We had them in Ontario too! I found my old bag of stuff at Grammas a few months ago, and there were all my old "treasures"
Marjorie - May 24, 2011 - Report this comment
Spent summers in Rocky Point N.Y. (N.S.B.P.O.A) we enjoyed them as "Circus Surprise" raspberry sherbert, yummy! Had to find a monkey (on a bicycle or unicycle??)to get a free one. I remeber the suspense as you licked your way to the character to see if you had the oh so elusive monkey. Cola or grape Italian Ices were a favorite also, especially as you got down to the bottom and it was all frozen syrup!
Manon - June 15, 2011 - Report this comment
OMGosh! I'm from frnach Québec, Cananda. And I remember having this everytime we went to see my grand parents after a 9.5hr drive each summer. I feel like crying and suddenly ache to eat one. I also liked the Orange Sherbet with Vanilla Ice Cream Popsicle but not the Creamsicle forgot the name it was something like rocket or sputnick not sure
Benny - June 16, 2011 - Report this comment
Buried Treasure ice cream sticks were sold by a number of manufacturers thus the different variaties. I'm from Cape Breton and it was always orange sherbet and vanilla ice cream so a surmise that each company sent their product to a different locale. For a walk down memory lane visit. http://www.buriedtreasureicecreamsticks.com
Rox - June 26, 2011 - Report this comment
Re: Brownie Bars aka Jet...(chocolate covered orange sherbet on a stick)Hey guys, I was searching the internet and I think that Foothills Creamery in Alberta Canada still makes them!
Eddie jr. - July 09, 2011 - Report this comment
Ddo you remember Eddie the ice cream
Eddie jr. - July 09, 2011 - Report this comment
Do you remeber eddie the ice cream man from selden n.y. And the school bus driver to. he sold buried treasure.He was a kind of a guy that when the kids came to the truck with a dollar he made sure they went home with change (back in the 70's)
Huge - July 20, 2011 - Report this comment
I worked as a summer student for Good Humor in the late 80's in Simcoe, Ontario and we made Buried Treasure about once a month. They doubled the employees during the summer (mostly university students) and we were always pretty excited to see BT on the daily schedule--the combo of vanilla ice cream and orange sherbet was delicious. We also made Snack and a Half, the Great CDN Mint, the 'original' Drumstick, Strawberry Shortcake and more Popsicles than I care to count. We could eat as much as we wanted--needless to say, we ALL gained more weight than I care say!
Charmaine - July 30, 2011 - Report this comment
buried Treasure is my all time fav ice cream growing up in NL I ate them almost on a daily basis. I wish they would bring it back to stores, I miss waiting to see what animal was gonna be on the stick inside.
Jen - December 22, 2011 - Report this comment
You can still get Jet ice cream in Newfoundland they sell it at Needs stores and Chilly willys on Park Ave in Mount Pearl But nothing compares to buried treasure...I still look for it when I go into the stores.
Allan - March 19, 2012 - Report this comment
wow, It's funny how many people remember the good tasty treat. That was the only ice cream treat I would get at the store, if the store did not have them I would get a lola instead...but nothing compares to the Buried Treasure...The bar six, Buried Treasure all the good stuff as a kid is discontinued and that sucks, but memories are great...have a great day everyone.
Richard - August 04, 2012 - Report this comment
I grew up in Corona California, and it's true. There was one particular figure that was a prize, that if you got it, you got a free buried treasure.None of my friends or I ever got the special figure, but we enjoyed the hunt...lol...
Yvonne - August 08, 2012 - Report this comment
We just visited Newfoundland where I first encountered Buried Treasures when I was a girl. I am 51 now. I came across some in a rural NS store's deep freeze in 1990 with my nephew - we enjoyed the treat and he was surprised by the figure inside. While beachcombing in Harbour Grace on this recent trip, we came across a baseball figure Buried Treasure stick in the rocks.
kevin - August 15, 2012 - Report this comment
I loved Buried Treasures as a kid growing up in Corner Brook nfld Brookfield icecream company mande and sold them wish i could get one today....Cheers
Kathy - August 27, 2012 - Report this comment
I just had a scoop of Chapman's Orange Sherbet and a scoop of Breyer's vanilla ice cream and the taste took me back to being a kid in the 60's and 70's! Miss the Buried Treasure...and Mello-Rolls.
hetty - August 28, 2012 - Report this comment
doubt this site will approve my picture i tried to submitt as they seem to be behind in everything:)- anyways i am submitting a link with pics and a TON of buried treasure info..LOTS OF COOL pics people:)-i dont remember buried treasure but it sure sounds yummy;) http://www.buriedtreasureicecreamsticks.com/
Pat - April 01, 2013 - Report this comment
We have been trying to find any info on this at my work for years but we were looking for"Circus Suprise". I think they were the same thing. I grew up in Quincy Mass and the red monkey got you a free ice cream. What great memories!
Miro - May 08, 2013 - Report this comment
I grew up in East York (Toronto Canada) in the early 70's and I used to buy a buried treasure ice cream everyday for a dime. I just had Breyer's new Creamsicle ice cream and it tasted exactly as I remember buried treasure. :o)
Todd K - June 21, 2013 - Report this comment
I have to straighten some of this misinformation out. There are a few products mentioned here: Buried Treasure...Ice Cream in the shape of an upside down cone with the tip cut off and replaced by a plastic stick with a round piece half way up the stick and the top of the stick was your treasure...a plastic character. I liked the donkey best and called him Honky Donkey. I would set them up in my sand box like a baseball team. Screwball...Clear plastic cone filled with ice cream or sherbet with a gum at the bottom. Tiger Stripe...Fudgesicle shaped bar made of swirled orange and root beer flavored goodness. Jet Bar...Fudgesicle shaped bar of orange sherbet (not sherbert) covered in a hard chocolate coating. I grew up in London and would get them from the Good Humor man that drove around in his truck ringing his bell.
Lee H - July 25, 2013 - Report this comment
I grew up in Memphis, TN and remember the days of the Merry Mobile ice cream truck of the 60s coming down my street ringing his bell. The Buried Treasure (especially Rasberry) and the Chocolate Shiver were my two favorites. My friends that also got a Buried Treasure could hardly wait to see what "treasure" we were going to get and hopefully it was one that we didn't already have. Man, those were the days.
Donna B. - September 10, 2013 - Report this comment
I grew up in Lackawanna, New York (near Buffalo & Canada). The buried treasure ice cream was the very best & the black raspberry were my favorite. The collectable sticks came in many colors and themes. There were circus characters/figurines, western theme (cowboys & indians), pirates,Peter pan, baseball players, clowns, animals bandits, animals, trains & cars. I remember that we would collect them, trade them, decorate our birthday cakes & cupcakes with them. For some reason I think that you could collect certain ones & build a circus train or vehicle with them. (You could send away for things). Great childhood memory. I remember paying a dime when I was small but they were 35 cents when I was in high school.
Cindy M - April 13, 2014 - Report this comment
Is there a company attached to the Buried Treasure... can we contact them to see if they could make them again... as an anniversary or as a special... has anyone tried that? I loved them as a child... they were so cool... and a perfect ice cream too... and who couldn't wait to finish it to get to the treasure??? I'm in Nova Scotia... so if they get re-launched... we need to make sure they make it here!
Amy324 - June 25, 2014 - Report this comment
Another New Yorker - Rochester area - weighing in (no pun intended!) with raspberry Buried Treasure. I thought it was ice cream, not sherbet, but I guess it could have been. I'll have to look for the Weight Watchers Berries 'n Cream yogurt. Is there a little plastic circus animal inside?
Norma - July 13, 2014 - Report this comment
I live in Buffalo,NY and they were either raspberry or orange sherbet & were the best!! I loved them and would buy them today if I could. Wish some one would bring them back.
Chris Hillier - July 29, 2014 - Report this comment
I used to live in Sydney, NS and remember these. I thought they were "treasure sticks" but I see its buried treasure. I remember they were orange like freezies and vanilla ice-cream swirled in. I used to get these from Dowey's store on Cabot street just down from my house. Sure miss those days...going down to the Fun Villa...:(
Paula - November 27, 2014 - Report this comment
I lived in NY (Long Island). I loved Circus Surprise. I would always get the Raspberry Sherbert. If you got the monkey you would get a free ice cream the next time the truck came. Those were the days.
DeeDee - February 03, 2015 - Report this comment
Omg I can't believe I found this link! I was 5 years old and remember this ice cream! Williamsburg Brooklyn yellow truck always parked by my school ps 257 selling these! And if you got the monkey the next sherbert icecream was free! Awwwwww the memories!of my mom buying me these RIP. BTW I'm 45 NOW
Dave L - July 13, 2015 - Report this comment
WOW!!!! YAHoooooooo!!! well folks i have the best news you want to hear minus a few things. I myself grew up not in newfoundland but ended up there living (awesome folks awesome foods).Anyway last evening at Sobeys here In Nova Scotia, we were looking for something different in the ice cream isle lolol.... so a young fella said well you have got to try this fairly new ice cream we have called now remember this one it is called only (MOON MIST) and it is made by scottsburn and with this he had said,you folks should try this it is great and has a taste of its own and so we said alright!!! not knowing when we got home me being a man had to get it into me right away lolol (us guys and our ice creams lol).Anyway i said to myself right away without a second guess that is a screwball without questionnnnnnn!! wow!!! the only thing is i was ripped off there was none bubble gum at the very mottom darn it lolool.... but folks try it it is the closest we are going to get here lol... now with the name,buried treasures?,cant be sure with so many saying this name iam positive not all are wrong here but i know for a fact in winnipeg they were called screwballs, and it was always bubble gum in a slightly gooey thing and was it someeeee good lol... the ice cream if iam right with this ole memory as iam 52 now but i remember it being a dark pink in colour?and it came in a cone type plastic thingie!.It had a paper pull tab on the top you would pull off they were (5 cents) wow imagine 5 cents now $13.29 if they had these anymore lol.... anyway we never seen any types of animals slogans in the ones we had just gum and i lovedddddddd the blue gum it made my whole mouth blue i remember this... wow what a trip down ole memory lane here... great reading all of these and i think if iam right we all just went back to our childhood here thats awesome to see...... have a great hunt folks but do try the moonmist this is a must and get this if we all drop the company a line or three,and ask them to Pleaseeeeeeeeee put some gum in the bottom they just might for us older folks even the younger folks will love em to death..... and i will make sure to grab the last one lol.... Dave
Kailyn - July 23, 2017 - Report this comment
I never had these in the 80s but I remember in the 90s they had a similar treat on the ice cream truck. It was a red and blue swirled sherbet that had blue sticks. It was called a Looney Surprise because the sticks had Looney Tunes characters on them. I collected the sticks trying my best to get Taz. I had so many of Bugs.
Cody Farley - November 30, 2017 - Report this comment
Yes, finally someone else is talking about Looney Tunes Surprise ice cream let me know if anyone can find a picture and where on this thread.
Valerie - April 25, 2018 - Report this comment
I though I was going crazy remembering the Looney Surprise. I cant find anything about them on the internet. They were so good!!
Lauren - May 02, 2018 - Report this comment
Wow!!! Thanks so much for the confirmation i thought i made it up. Where is that Looney tune surpise????
Cathy - May 22, 2021 - Report this comment
My friend and I were just talking about these yesterday, but I couldn’t recall their name .. I said I’d Google it later, which is what brought me here. So glad I’m not the only one who remembers... if you got the white horse, you got a free Buried Treasure next time. And yeah, it must be a NY thing with the raspberry sherbet!
Charlie - March 19, 2022 - Report this comment
Cathy, I'd like to find your buried treasure!
Mary - May 02, 2023 - Report this comment
I can’t believe I stumbled upon this site. I have been googling Buried Treasure for a photo to put in my memory picture book but never found anything until now. I grew up in Tucson, Arizona and we had orange or raspberry swirled with vanilla ice cream. We knew that a certain figure could get you a free one but I don’t think anyone ever found one. I am amazed at how long they were made and how widely distributed. Many of you are younger but I was in grade school in the early sixties. I still crave Buried Treasure!!!

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