I created Sip 'N Snack in the early 1990's when I was the Dir of Mktg at National Fruit Product Co (Winchester VA) Sold under the WhiteHouse Brand of Apple products, there were five flavor combo's and the entire story was told in the October, 1991 edition of Food and Beverage Marketing. I was "Marketer of the Month"...the product sold $3,500,000.00 in 9 weeks. I wrote the words to the gingle and the musice was written, performed and recorded by The Dan Williams Studio in Nashville TN. The were two 30 sec TV spots, one animated , the other live action. It broke my heart when my employer discontinued the product and, after a series of innovative new product concepts were rejected by my bosses, I eventually left the firm to be the CEO of Baltimore Research. Today, collectors of vintage WhiteHouse Apple Product packaging will pay up to $300.00 for the filled (unused) containers. The original retail price was $1.39 and there you have true story of a product that was (at the time) considered "Great Stuff" Thousand of kids loved the product in the lunch boxes!

Sip n' snack came across my mind the other day. I am now 23 but I can remember this product as a kid and wondered whatever happened to it. After researching the web for 15 minutes, now I know! Thanks!

oh gosh, i've been looking for the name of this product forever...no one in my family remembers it at all. i would love to see a picture. anyone have one?

Sure you did Jay Stewart White, sure you did...